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Course Content: Educational Aims : Knowledge, Understanding and Skills The overall education aim of the BBA (Hons)- Marketing is to equip undergraduate students with the knowledge, understanding and skills required to practice marketing as a management function, to conduct further research, and to develop broad appreciation of marketing as a socio-cultural phenomenon. Students are exposed to key strategic and the... Category: Marketing | BBA (Hons) in Marketing | Organisation Management | Finance Management | Marketing & Sales Management | + | G.D. Goenka UniversityIndia (Haryana) ![]() |