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Institute of Floral Design (IFD)
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Our Directors



Rocio Silva ( CFD, AIFD ) : Director IMTF

Rocio is a certificated floral designer from the AIFD (American Institute of Floral Designers) and member of this association. Rocío has a Degree in Communication Science. Since 2004 she has served as a Director of Instituto Mexicano Técnico Floral (IMTF) in Monterrey, México. Under her leadership, this school has graduated more than 1,500. Students accredited in floral design.
She has been in charge of designing the curriculum as well as producing and editing the textbooks for all the IMTF Schools.
Rocío has been part of the floral industry all her life. Her family has owned retail flower shops in México for over 50 years. She was a floral columnist in one of the most important newspaper in the Country for 3 years. She also collaborates with the Latin American Magazine “Arte floral “ & has also attended several courses of floral designs in United States. She has also successfully completed the Professional floral design evaluators exam.

Seema Jhaveri : Director IFD

Seema Jhaveri has been born and brought up in Nairobi (Kenya). Kenya is one of the major exporters in the world for cut flowers and she has vast experience in this field having handled exports to various European Markets. Seema holds a degree in Computer science.
Seema has done advance courses in counseling and Jewelry designing. Seema has undergone a rigorous training at IMTF, Monterrey regarding various aspects of running a professional floral design institute.