Post Graduate Diploma in Digital Marketing & Media (PGDDMM)

1) Marketing and brand communications

• Communication Theories and Models
  Introduction to Advertising
  Introduction to Brand
  Introduction to Marketing
  Market Research
  Consumer Behavior
  Integrated Marketing Communication

2) Understanding digital marketing & Digital media mix

• Introduction to search engine optimization
  Introduction to Social Media Marketing
  Introduction to advertising

3) Search Engine Optimization

• Understanding Websites
  Understanding Search Engines/Google
  SEO Process and execution
  Keyword research & Analysis
  Analytics & Webmaster tools
  Monitoring, Measurement and Management

4) Social Media Management

• Understanding social media
  Social media platforms
  Social PR
  Managing social media
  Monitoring, Measurement and Management

5) Pay Per Click Management

• Using control panels
  Understanding ad networks
  Understanding ad formats
  Campaign management
  Monitoring, Measurement and Management

6) Developing Professional Practice

• Media buying
  Legal issues/ Cyber Law
  Customer Acquisition and Conversion
  Customer Management and Retention
  Integrated Marketing Communications Planning and Control
  Marketing Automation
  Being better Managers
  Entrepreneurship
  Advertising Account Management

7) Creative Designing

• Graphic Designing
  Video Editing
  Animation
  Creativity and lateral Thinking
  TV and Short Film Production
  Emdi ka Tadka
  Campaign Planning
  Baby Brands