Diploma in Digital Marketing

by Edit Institute

Modules :

Sessions :

Marketing foundation : Foundation in Branding, Marketing strategy & Goals. Content strategy ,SEO, Social Media, Website, Integration of all the elements, analytics, RoI & Measuring performance of the activities done. This module will explain why these elements are used in the Digital marketing.

10

SEO (Search Engine Optimisation): SEO stands for “search engine optimization.” It is the process of getting traffic through search engines. The results are shown and ranked based on what the search engine considers most relevant to users.

12

SEM (Search Engine Marketing): Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Paid advertising is used here.

8

Social Media Marketing (SMM),/ Social Media Optimization (SMO): Social media marketing refers to the process of gaining traffic, attention & creating an online presence through social media sites Like Facebook, Twitter, Linkedin etc.

8

Content Writing Strategy : Planning & creating content for various platforms and presenting it in a manner which would be beneficial for the site, SEO, Social Media.

4

Digital Marketing Project with specialization & self branding : The student will take up a live project for a company and execute the various stages of Digital Marketing ( Brand, Content, Site analysis, SEO, SMM )

15

Total sessions

57