Graphic Design Course

This interdisciplinary programme focuses on packaging, corporate identity, web and typographic skills. The course aims to develop visualization techniques and an understanding of contemporary markets and cultural contexts. During this programme, each project provides you an opportunity to identify solutions for 'live' briefs through idea generation workshops. You will also learn advertising techniques to develop a campaign for a product which includes market research, trends, product benefits, alternative creative strategies, USP and brand positioning; you will then apply this knowledge to create an advertising campaign which meets professional standards.

Course Content

Module -I

• Elements & Principles of Design (Fine Arts)

• Drawing Techniques & Approaches

• Material

• Technique & Process in Art & Design

• Introduction to Typography Skills

Module -II

• Computer Application In Art & Design

• Introduction to Advertising

• Corporate Identity

• Idea Generation-lateral thinking

• Packaging Design

• Image Manipulation Application

Module III

• Basic Digital Photography

• Editorial Design – (Newsletter -Magazine design)

Module IV

• Print Production -Advertising Campaign

• Advance Typography Design

• Advertising Campaign

• Industrial Diploma Project (IDP) with Traineeship

Final Project

• Portfolio Development