The parent company Better Value Brands Pvt. Ltd (BVB) comprises of group firms including Talwalkars, Popular Prakashan, Better Value Restaurants, Lateral Heights and Naturals Ice cream.

BVB is a strategic investor in high quality consumer goods and service companies and actively participates in the growth phase of leading companies. BVB plays a pivotal role in the strategic roll out of the Talwalkars Brand which is Asia’s largest chain of health clubs/gymnasiums with over 50 centers (ranked amongst the top 10 chains in the world by IHRSA) and Natural Ice -Creams, a premium ice-cream brand in Western India.