With a unisex brand that speaks to discerning consumers, b:blunt is well placed to enjoy the benefits of the significant wealth creation that India will enjoy in the coming years. This is compounded by the relative lack of competition, since the hair salon market is young and highly fragmented, where few players have successfully dierentiated themselves.

b:blunt is currently implementing its next phase of growth, including a combination of organic expansion and franchising. Having joined forces with a team of professional investors in 2010, the company has added the expertise and funding required to successfully and profitably roll-out operations to new and exciting markets across India.

The Franchise Proposal

We are actively looking for suitable parties to join the b:blunt team through franchising, namely those with  entrepreneurial spiritand similar values to our own. As a franchisee, you will have the opportunity to establish b:blunt in a new market, leveraging the strength of this unique brand whilst enjoying the thrill and financial rewards of owning an independent business. There are no specific pre-requisite skills, although experience in salons/retail and strong business capabilities are obviously preferred

The Franchise Model

Choosing to open a b:blunt franchise rather than starting a new independent hair salon has two majoradvantages – 1) you will be granted privileged and exclusive use of the b:blunt brand, immediately instilling your salon with a reputation that is synonymous with unrivalled quality, creativity and celebrity; and 2) you will be provided with an extensive support package that will help you achieve operational excellence and optimise the salon’s profitability.

1. Salon Setup: we will actively support you on location decisions, as well as provide guidance on financing options, deal structuring, budgeting and planning.

2. Salon Design: all design work will be done in conjunction with b:blunt’s preferred design team, who have extensive experience in salon design and fit-out. In addition, since our salons have a standardised aesthetic, we will help you negotiate discounted rates on fixtures and fittings through our strategic suppliers

3. Recruitment: b:blunt’s training academies, combined with our extensive network with professional organisations (for example L’Oreal), will provide the franchise with access to a constant pipeline of highest quality stylists. Furthermore the b:blunt brand and our regular presence in trade publications is capable of attracting the leading  existing stylists within new territories.

4. Training: b:blunt’s emphasis on quality is ever-present throughout the organisation, thus we will provide your sta with regular   training sessions by our senior team (including the creative directors themselves), as well as specialised training in areassuch as retail sales and “up-selling”

5. Operational Infrastructure: all franchisees are integrated into b:blunt’s central oce function, allowing you to realise cost savings and improved eiency by outsourcing many of the operational tasks (including HR and recruitment queries, payroll, legal support etc)

6. Procurement Scale: as a key client to the major salon suppliers (including professional products from L’Oreal), franchisees enjoy significantly reduced cost prices, volume discounts and improved customer service.

7. Marketing & PR: b:blunt’s central marketing and PR team (including external expert providers) is dedicated to the development of  innovative above- and below-the-line marketing initiatives, each of which will be tailored and implemented locally in coordination with the franchisees.

8. . Data Analytics: all of b:blunt’s salons, both owned and franchised, are networked via Tata’s leading in-salon software, which collates sales and customer information in real-time. This data is subsequently analysed and assessed on a regular basis by b:blunt’s central team, providing outstanding management information for the franchises to  implement targeted changes in operations and marketing.

The Next Step

If you are interested and would like to learn more about opportunities to join the b:bluntteam then please contact Thomas Dawes.

We look forward to hearing from you