Diploma in Apparel Marketing & Merchandising (AMM)

Objective : The internship and the project undertaken by the students help developing practical Orientation and in integrating the learning process on a practical field.

Course Structure :

Fundamental of Textiles :-

• Meaning of Textile

• Meaning of Fibre.

• Meaning of Filament & Staple.

• Classifications of Textile.

Principle of Fashion Marketing :-

• Meaning of Marketing.

• Essential of Marketing.

• Meaning of Organization.

• Meaning of Fashion Marketing.

• Concept of Marketing.

Elements of Fashion :-

• Meaning of Fashion.

• Evolution of Fashion.

• Principle of Fashion.

• Basics of Fashion.

• Basic Elements of Fashion.

Introduction to Apparel Merchandising :-

• Meaning of Apparel Industry.

• Meaning of Marketing.

• Meaning of Market Business Administration.

• Pre-Buying Activities.

• Who is a Merchandiser ?

• Responsibilities of a Merchandiser during Production.

• Tools of a Merchandiser.

• Scope of a Merchandiser & Basic Requirement.

Marketing Research in Fashion Industry :

• Meaning of Research.

• Meaning of Survey.

• Meaning of Marketing Business Administration.

• Advantages of Marketing.

• Understanding Production by a Merchandiser.

• Systematic Approval of Marketing.

Introduction to Garment Merchandizing :

• FM1051 types of Garments.

• Specification of a Garment.

• Different Types of Market.

• Detecting the Fashion Trend.

Export of Garments :

• Meaning of Quota.

• Meaning of Letter-of-Credit.

• Meaning of Commission.

• Meaning of Time-Delivery Schedule.

• Meaning of Time-Management.

• Maintaining the Delivery Schedule.

Inter Departmental Relationship for Merchandiser :

• Meaning of Marketing Department.

• Meaning of Production Department.

• How does the Production Department Correspond to the Dispatch Department ?

Production & Merchandiser :

• Basic Concept of Production.

• Meaning of Production Sample.

• Meaning of On-Line Inspection.

• Meaning of Packing Approval.

• Meaning of Shipment Samples.

Quality Control / Quality Inspection / Quality Cost :

• Meaning of Quality Cost.

• Meaning of Rating.

• Meaning of Commission.

• Meaning of Quality Control.

• Meaning of Sample.

• Different kinds of Sample.

• Meaning of AOQL.

• Comparitibility Checker.

• Meaning of Inspection.

• Different Aspects of Inspection.

• Meaning of Packing.

Job Opportunities

• Merchandiser

• Supervisor

• Marketing Personal

• Product Developer

• Asst. Manager.