Certificate Course in Search Engine Optimization

Search engine optimization is a technique to improve the visibility of a site or we can say that by implementing SEO technique we can generate more hits of a site. Also, we can say that SEO is a tool of internet marketing. Keeping in view of all the above facts, we've especially designed course on SEO training.

Course Contents

• What is search engine optimization?

• How SEO works for websites?

• Differences in the ranking criteria of major search engines

Types Of search engine optimization

• On Page Optimization

• Off page Optimization

On Page Optimization

On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.

SEO On Page Optimization Tools

Competitors Analysis

Keyword Research

Keyword Placement

Title Creation

Meta Tag Creation

Meta Description Creation

Content Optimization

Keyword Density

URL Structure Analysis

Content Creation

Image Optimization

Sitemap Creation

Use of robots.txt

Doorway Pages

Invisible Text

Cloaking

SEO Off Page Optimization tools

• Search Engine Submission

• Directory Submission

• Article Submission

• Press Release submission

• Forums Posting

• Link Building

  One-Way

  Two-Way / Reciprocal / Link Exchange

  Three-Way

• Blogs

  Blogs Creation

  Blogs submission

  Blogs Commenting

• Posting Free Classifieds

• Google Mapping/Listing

• Social Book marking

• RSS feeds

• Video optimization

• Link Building

SEO Tools

• Google Keyword Tool

• Word Tracker

• Keyword Spy

• Keywords Position Checker

• Keyword Density Checker

• Google Analytics

• Stats Counter