Professional Certificate In Advertising Designing (PCA)

At Aartissan we believe that every individual is creative. It’s just a matter of reaching out to the creative potential within everyone. That’s exactly what we do. We give our students a new thought and approach. This involves balancing tools and software with visual arts, design and a creative thought-process.

Our Professional Certificate in Advertising Designing is just the right platform for an individual to build a great career in the advertising industry, be it print media like press ads, hoardings, banners, magazines, catalogues, brochures, business cards etc or electronic media like television.

We offer various courses for Graphic designing, Web Designing etc.

Module I

• Basic hardware Introduction & Tips on system configuration

• Fundamental of Visual Arts

• Concept of perspective

• Concept planning

• Media planning

Module II

• Graphic Designing:

  Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.

  Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards, catalogues, Broachers to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

- Graphic designing Covers:

• Digital Painting

• Matte Painting

• Photo retouching

• Compositing

• Marketing Campaign designing

• All print material designing

• Web Layout designing

• Web Banners designing

• Story Boarding

- Software for effective Graphic Design

• Adobe Photoshop:

  Photoshop provide a rich graphics toolset for digital photography, print production, Web design and video production…We cover all the Aspects Like Digital painting, Matte painting & Texture Painting.

• Adobe Illustrator:

  Illustrator gives you an efficient work area and user interface to create and edit artwork for print, the web, and mobile devices.

• Corel Draw:

  Corel DRAW is an intuitive graphics design application that gives designers a more enjoyable work experience. Corel DRAW is built and designed to meet the demands of today’s working designer to create ads or collateral for print or for the Web.

• Adobe PageMaker:

  Page maker is also Use fort Paper Layout designs, latter head, magazine layout, Book Printing Etc.

Module III

- Flash Animation covers

• Animation

• Character Designing

• Product Ad

• Social Message

• Flash Animation

  Flash gives u the ability to create 2d animation like you can create your own character give life to it. Flash is useful to create 2D animation series, video games etc. Flash is vector animation software. It is very useful to create animations for web pages as it is lightweight & ideal for web.

• Sound Forge

  Sound Forge is a world class Program used for Sound Editing, Compression, Special Effects and to super impose sound on video presentation and animation. SALIENT FEATURES you can Record Sound and then edit it.

Module IV

• Web designing

  Web design is the skill of designing hypertext presentations of content that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software. This module aim to prepare students to create web site, C.D presentation, web advertisement ect….

- Web designing covers

• Scripting

• Web site flow chart

• Web layout development

• Linking & uploading

• Animated web banners

• Animated web banners

- Software

• Flash Animation & Action Script:

  Flash provides everything you need to create and deliver rich web content and powerful applications. Whether you're designing motion graphics or building data-driven applications, Flash has the tools to produce great results and deliver the best user experience across multiple platforms and devices

• Adobe Dreamweaver:

  Macromedia Dreamweaver is a professional HTML editor for designing, coding, and developing websites, web pages, and web applications. Whether you enjoy the control of hand-coding HTML, or prefer to work in a visual editing environment, Dreamweaver provides you with helpful tools to enhance your web creation experience.

• CSS:

  CSS Styles are the easiest and best way of formatting text in a web site. Instead of using 'font' tags for each paragraph and cluttering your HTML code with endless font tags you can simply make a style with a specified font type, size and color and use it throughout the site.

• Adobe Fireworks:

  You can use Fireworks to create, edit, and animate web graphics, add advanced interactivity, and optimize images in a professional environment. In Fireworks, you can create and edit bitmap and vector graphics in a single application. Everything is editable, all the time. And you can automate the workflow to meet the demands of time-consuming updates and changes.

Module V

• Seminar on Print Industry

• Seminar on web Industry

• Classroom assignments

Assignment & Projects

Class room assignments as per schedule
Portfolio Preparation
Final project